We believe that leadership is rooted in your conviction to embrace your authenticity, building self-confidence through the discovery of your natural talents. This process fosters personal development, enabling you to unleash your inner lion at will and empower others to do the same. This is the purpose of THE LION ETHOS Framework, designed to assist you in achieving these goals.


By following the steps of this Framework, you can significantly increase your chances of success in any leadership endeavour, whether you lead yourself or others. This powerful personal development framework enhances self-confidence, develop a strong character leading to a dramatic improvement in self-image, fostering organic and sustainable self-improvement that is comprehensive and integrated in nature.

Murphy Alex, a visionary in the field of personal development and self-improvement, created the framework. He empowers individuals to take control of their lives and become the architects of their own destiny. The framework is designed to assist individuals who possess a strong desire to become natural leaders, capable of bringing out the best in themselves and others. This journey demands grit, determination, and a heart filled with passion.

As a result, you’ll become more focused, physically and mentally stronger, resourceful, with no inclination for complaining but instead a dedication to finding solutions and getting things done efficiently. You’ll experience consistent joy throughout the year, regardless of the weather or time of day.

The foundation of impactful and great leaders. The transformative leadership that had lasted and bested the tests of time. Their foundations are rooted in what they consistently do and build upon over time, through their own personal and leadership development. When no one is looking. This is where the Framework comes in.

The LION ETHOS Framework isn’t solely focused on creating a better version of yourself; instead, it centers on unleashing your inner lion and harnessing your full potential. It involves conquering your fears, surpassing your limitations, and attaining a level of greatness you might never have imagined. The framework takes a comprehensive approach, where every element contributes to improvements in both your personal and professional life, and these enhancements are entirely sustainable for a lifetime. You become “legend of a leader” that JUST GET IT DONE every day.

Remember, you are capable of achieving greatness, and THE LION ETHOS will help you unlock your true potential and set your soul on fire.

So, if you’re ready to embark on this transformative journey, the basic steps in the framework are as follows :
  • Objective
    •  Eliminate entropy by 
      • Getting rid of unnecessaries and chaos.
      • Removing excess and clutters.
      • Remove inefficient and fickleness in your life.
  • Process
    • Define your goals in clear, specific, and measurable terms.
    • Get clear on your goals. What do you want to achieve? Why is it important to you?
    • The more clear you are on your goals, the easier it will be to stay motivated when the going gets tough.
  • Objective
    • Create clear direction, because foundation is critical.
  • Process
    • Destruct to Construct by
      • Breaking your goals down into smaller, more manageable steps.
      • Make them seem less intimidating, easier to execute and more measurable.
    • Alignment with your clearly defined long term big picture.
  • Objective
    • To compound time.
    • What will take most people 3 months to do, can be done in 3 weeks by someone using THE LION ETHOS framework.
  • Process
    • Methodical > Sequential
      • Compresses the time it take to execute. This save you time by making most challenging and repetitive parts become muscle memory. This will require very low energy to execute.
    • A system for tracking your progress and staying on track.
    • This will help you stay on track and motivated.
  • Objective
    • Create discipline, commitment/focus to become deliberate with your actions and choices.
  • Process
    • Schedules that clearly define a clear pattern of repeatable execution in a linear direction.
    • Become consistent with your effort will build perseverance.
    • This is the key to success.
  • Objective
    • Create support system, reminder/support.
    • To help manage your emotions
    • Making sure you don’t quit when you hit the roadblock that comes with been human, living among 8,000,001,001 plus other humans.
  • Process
    • 99% of people failed because life gets in the way when the going gets tough.
    • Accountability partner will
      • hold you accountable to your set goals.
      • constantly remind you of your progress.
      • and making sure that you keep moving forward.
    • This could be a friend, family member, or coach.
  • Objective
    • Create added value perfectly aligned and in sync with your clearly defined life choices, all going in the same direction.
    • Eliminate stress, fear and anxiety by creating permanent evidence of who you are in your body and mind that becomes your new believable identity.
    • All your actions become deliberate that continuously stack your self development and improvement progressions.
  • Process
    • Regular periodic audit.
      • Periodically audit the framework steps 1-5 and make the connection of each path contribution to the whole big picture.
    • Focus on compound growth, adding up in value.
    • Building toward something meaningful. So that it aligns with and add value to the specific direction you set.
    • Focus on making sure that nothing ever goes to waste with knowledge gain with each action.
    • Meaning that you are making incremental improvements over time.
FINALLY, Repeat the process
  • Objective
    • Next bigger goal in line that utilised everything gained (compounded) from the last set goals.
  • Process
    • Once you achieve one goal, set another and start the process again.
    • Loop back THE LION ETHOS Framework process (step 1-6) for the new goal.